Maintaining a luxury watch involves more than just regular wear and proper storage. A crucial aspect of preserving its longevity and aesthetic appeal is cleaning it correctly. Over time, dirt, oils, sweat, and environmental contaminants can accumulate on the surface of the watch, affecting its appearance and performance. Whether the watch is made from stainless steel, precious metals, or incorporates leather or fabric straps, understanding the proper cleaning methods ensures that it remains in top condition for years to come. The first step in cleaning a luxury watch is determining whether it is water-resistant. Many high-end watches feature water resistance, but it is essential to know the exact specifications. If the watch is not water-resistant, it is crucial to avoid getting it wet during the cleaning process. For water-resistant watches, the cleaning process can be a bit easier, but still requires care. Before starting, ensure that the crown and any other parts of the watch are securely closed to prevent water from entering the movement.
Start by using a soft, lint-free cloth to wipe the surface of the watch gently. For daily maintenance, this can often be sufficient to remove dust and fingerprints. It is essential to use a cloth that will not scratch the surface. Avoid paper towels, rough fabrics, or abrasive cloths that can cause fine scratches on the watch face or case. For deeper cleaning, you can use a very mild soap solution with lukewarm water. A few drops of a gentle, non-abrasive soap mixed with water can be applied to the watch using a soft brush. A toothbrush with soft bristles works well for this purpose. Be careful not to scrub too hard, particularly around delicate areas like the lugs or between links of the bracelet. For stainless steel or metal bracelets, you can carefully clean each link by brushing along the metal’s grain to avoid scratches. It is important not to soak the watch entirely in water, especially if the watch is not designed to withstand full immersion.
After brushing, gently rinse the watch under a stream of lukewarm water. Avoid using hot water, as extreme temperatures can damage certain materials like rubber, leather, or even certain types of adhesive used in the watch’s construction. After cleaning, it is important to dry the watch thoroughly. Use a soft cloth to blot off excess water, then let the watch air dry completely before wearing it again. If the watch features a leather strap, be extra cautious as moisture can cause leather to deteriorate or lose its shape. Leather should never be submerged in water, so it is best to clean it with a damp cloth and dry it promptly with a soft towel. There are also leather-specific conditioners and cleaning products that can help preserve the material’s quality over time. For more thorough cleaning or when dealing with complex mechanisms, it is advisable to have the watch professionally serviced. Over time, the internal components of a Lux watch care, such as the movement, can accumulate dust and oils.